If you’ve ever wanted to make an online contribution to a non-profit but were put off by having to wade through the organization’s website, Facebook has your back. It’s deploying a “Donate Now” button that can pop up both in ads and on non-profits’ social network pages. Click it and you can go straight to
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Facebook wants to make it easier for nonprofits to collect donations and spread awareness of their causes. The social media giant recently announced that it’s testing a new feature called “fundraisers”, a dedicated channel found on a nonprofit’s Facebook page. It lets charities tell their story, gather supporters, collect donations and track progress all from the one place. People who want to help can give money and share the nonprofit’s information with their friends, with the existing Donate button included in each shared post, meaning folks don’t have to leave their News Feed in order to support a cause. The button is also going to appear at the top of Pages, giving nonprofits more opportunity to raise money. These new features are currently being tested with 37 partner organizations and should expand to others “in the future”.
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